Hands On – All Media Producing

Hands On - All Media Producing available on iBookstoreHands On - All Media Producing available on Google PlayHands On - All Media Producing available on AmazonHands On - All Media Producing available now Written by Marcus Gillezeau with Evelyn Saunders

FREE 286 page eBook

AACTA and Emmy® award winning filmmaker Marcus Gillezeau

AACTA and Emmy® award winning filmmaker Marcus Gillezeau

‘Hands On – All Media Producing’ is a follow up to AACTA and Emmy® award winning filmmaker Marcus Gillezeau’s 2004 book ‘Hands On – A practical guide to production and technology in film, TV and new Media’.

‘Hands On – All Media Producing’ is a compendium of tips, advice and experiences for producers and filmmakers and aims to provide some key answers to the most pressing question facing screen practitioners today: ‘How do I produce for multiple platforms?’

All Media projects represent the future of the screen industry. The entire cultural and entertainment business landscape is changing in response to the growing integration of story, content and brand across media platforms. Combined with the role consumers are playing in shaping how they want to be entertained it is at once a daunting, yet exciting space to be working in.

Based on the experiences of film-maker Marcus Gillezeau and case studies of recent projects by the world’s best All Media producers, this entirely accessible guide aims to help screen practitioners, producers, directors and writers, plan, finance and produce their next project as an All Media production.

This eBook is being provided free of charge to the industry, due to the assistance of Screen Australia and Screen NSW.

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Hands On - All Media Producing available on AmazonHands On - All Media Producing available on Google PlayHands On - All Media Producing available on iBookstore

 

 

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Firelight Productions acknowledges the financial assistance of Screen NSW and Screen Australia

 

Hands On – All Media Producing: The Case Studies

All Media projects represent the future of the screen industry. The entire cultural and entertainment business landscape is changing in response to the growing integration of story, content and brand across media platforms. Combined with the role consumers are playing in shaping how they want to be entertained, it is at once a daunting, yet exciting space to be working in. Hands On – All Media Producing fills in the gaps by providing tips, advice and experiences from the front line of All Media production. Combined with a series of case studies, it aims to help screen practitioners, producers, directors and writers plan, finance and produce their next All Media production. Check out all the case studies here

Hands On - Case Study: Storm Surfers f13_casestudy-conspiracy365Hands On - Case Study: Jeff Gomez Hands On - Case Study: Highrise Hands On - Case Study: Henry Jenkins Hands On - Case Study: Dirt Girl World Hands On: Case Study - Alpha 0.7 Hands On - Case Study: Reservoir Hill ALL MEDIA – CASE STUDY: Heroes ALL MEDIA – CASE STUDY: Wie is Tim Hands On - Case Study: Britain from Above

Testimonials

Gary P Hayes – ex BBC/ABC Development Producer and Director of StoryLabs & MUVEDesign

“Multi platform production is no longer a dark art. Hands On is a must read for traditional Film & TV producers thinking about venturing into the area, but also for established digital professionals who may want to re-examine at their own processes. Marcus and Firelight have created a very accessible guide that doesn’t get bogged down in irrelevant detail. It succeeds in demystifying multi platform by focusing on the nuts and bolts of present day digital production and features case studies that suggest where we are heading. “ “The multi platform industry is in constant transition and telling and producing stories across a sea of constantly evolving digital devices is complex and risky. Whatever we want to call this thing, transmedia, all media, multi platform a few things are desperately needed for it to mature – solid business, process, technical and production pipelines so storytellers can get on with telling stories versus struggling with the unknown at every step. There are few practitioners who are altruistically trying to improve this situation. Those who ‘do’, those who are getting their hands dirty creating solid multi platform services but also willing to share their successes and failures. Marcus and the Firelight team are one such group who are trying to improve the industry for everyone by evangelising, documenting their process, pulling together case studies from others doing similar work and bringing a ‘methodology’ to this emergent area. Hands On is a very accessible guide that without getting bogged down in irrelevant detail, starts to demystify the production process that producers need to be on top of, before during and after a multi faceted, multi platform launch. It covers key areas such as how you need to get your partnerships lined up alongside very careful user and social media research before jumping into a full blown production. It then focuses down on the nuts and bolts of present day digital production and the guide is therefore a must read for Film & TV producers thinking about expanding into the area, but also for established digital professionals who may want to re-examine at their own processes. The case studies featuring some of the best examples of the area are concise but with enough detail to understand the challenges facing us all in this expanding storytelling universe and to add to that, from one of the most friendly and passionate companies in the business”