ALL MEDIA – CASE STUDY: Storm Surfers

Hands On - Case Study: Storm SurfersStorm Surfers is an epic, real-life adventure following two best friends Aussie tow-surfing legend Ross Clarke-Jones and two-time world champion Tom Carroll who enlist the help of surf forecaster Ben Matson to hunt down and ride the biggest and most dangerous waves in the Great Southern Ocean. Over the years, the Storm Surfers brand has attracted a dedicated international fan-base to its high stakes, time-specific action; as well as its pop science and technologically coordinated escapades. The brand had become an ideal vehicle for extension across multiple platforms and the various documentaries were augmented by a series of webisodes and a simple game app. Firelight’s Marcus Gillezeau gives detailed insight into how they created one of Australia’s most successful and endearing All Media brands.Case Study DownloadCase Study Open

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ALL MEDIA – CASE STUDY: Conspiracy365

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Written by Gabrielle Lord, Conspiracy 365 is a young adult novel franchise of 12 monthly instalments. Publisher, Scholastic, had just commissioned the series when it came to the attention of Circa Media’s Linda Klejus. She optioned the series and took the concept to Peter Jenetsky at the Australian premium television movie service Movie Network Channels (MNC). MNC was looking to re-brand the Family Movie Channel (FMC) as of January 2012 and Conspiracy365 ticked all the boxes in terms of target audience, an existing fan base and a multi-platform rollout across social media that would act as an important storytelling tool whilst promoting the FMC and driving traffic to it.
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ALL MEDIA – CASE STUDY: Britain from Above

Hands On - Case Study: Britain from Above

Produced in 2008 by Lion Television for public broadcaster BBC, Britain from Above was a complex project delivering three hours for BBC1, three half hours for BBC2, an hour for BBC4 and a major website for providing the content online. Deliverables also included a book and a DVD.
BRITAIN FROM ABOVE was inspired by Google Earth and the idea that you could be anywhere in the world, plug in your address and zoom down into your location. The central tenet was about the hidden secrets and patterns you can only see when you look at something from above. The concept was very much story lead: What could you see from above that changed your perspective?

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ALL MEDIA – CASE STUDY: Heroes

f13_casestudy-heroesAn All Media success story, Heroes is an example of a large US network reaching out to the audience through All Media. The Heroes world or universe played out across the TV Show, web comics, wiki sites, satellite websites for characters and organisations, online scavenger hunts, mobile strategies and fan sites.With first season ratings for the TV show all coming in at over 10 million viewers per episode (topping 16.03 million at season high), there were also millions of people engaged with the All Media content.

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ALL MEDIA – CASE STUDY: dirtgirlworld

Hands On - Case Study: Dirt Girl World

dirtgirlworld is a number one rating show for children that has identified its audiences, their motivations, and taken what Cate McQuillen delightfully calls “eco-logical-tainment” to where these audiences are at. At one level, dirtgirlworld is a blended animation and live action All Media project for kids about growing vegetables, but it’s also about sustainability of the planet – and not just within the show. Every aspect of the business model is targeted towards achieving sustainability principles and, what’s more, it’s been a success. A truly inspirational story, dirtgirlworld is an example of how an All Media project with an enormous heart, can get it right.

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ALL MEDIA – CASE STUDY: Reservoir Hill

Hands On - Case Study: Reservoir HillBeth Connolly is a 16 year old who has just moved to the mysterious suburb Reservoir Hill with her mother. Along with missing her friends, boy problems and the separation of her parents, everyone around Beth seems to find her unsettling.
Soon, Beth discovers she is the spitting image of a girl who went missing a few months before. This sparks a whirlwind of intrigue as she strives to find more out about what is really going on in Reservoir Hill.
David Stubbs and Thomas Robbins were interested in creating an 8 webisode drama series at the same time Television New Zealand were developing ‘video on demand’ (TVNZ On Demand). They pitched a set-up, a storyworld about Beth using the public as allies to find out what’s going on.
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ALL MEDIA – CASE STUDY: Wie is Tim

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Wie is Tim is the All Media wrap around for the TV drama production GTST, that is based on the 1980s Australian format The Restless Years. The Netherlands’ most watched soap, the series attracts approximately 10% of the population 5 nights a week. Wie is Tim? was launched during the summer break of 2012 and enjoyed “280,000 downloads, millions of game plays and a 25% rise in the TV audience on its return”. It also won 4 major awards. This success resulted in RT Netherlands commissioning a second transmedia experience Spring Levend for the summer break in 2013 prior to the series entering its 25th season. The experience is currently running, with the app shooting #1 at iTunes in The Netherlands in the first week. The number of downloads has already exceeded that of Wie is Tim?
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ALL MEDIA – CASE STUDY: Alpha 0.7

Hands On: Case Study - Alpha 0.7In 2009, public broadcaster Südwestrundfunk (SWF) was looking for a way to celebrate the 25th anniversary of their film graduate timeslot Debut on Channel 3. They wanted to create something that explored the future of storytelling and how audiences rarely experienced media on just one platform. SWF (Commissioning) Editor Sebastian Hunerfeld called for pitches themed Future- proof Storytelling that had a story universe with a 6 part TV series at its centre and stand-alone elements in other media.

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ALL MEDIA – CASE STUDY: Jeff Gomez

Hands On - Case Study: Jeff GomezJeff Gomez is CEO of Starlight Runner Entertainment, an entertainment studio that specializes in creating and producing transmedia franchises. Starlight also advises companies on story world expansion to maximize return through iterations that can be marketed across a variety of platforms. Firelight interviewed Jeff in 2012 to gain some insight into his approach to his craft. He also provided some insight into how James Cameron’s Avatar pushes all the right buttons.

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ALL MEDIA – CASE STUDY: Highrise

Hands On - Case Study: Highrise

Highrise is a story universe that explores vertical living in suburbs around the world. Produced across a number of years, this project is still being rolled out in installments. Highrise’s philosophy is to create collaborative documentary experiences that experiment with form and content: to not just make documentary films about people, but with people, in new and exciting ways, through technology.
Katerina Cizek works in-house at the National Film Board of Canada to research and direct the project produced by Gerry Flahive. The various properties include mixed media, interactive documentaries, mobile productions, live presentations, installations and films.

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If you found this case study informative you you should download the free ebook – Hands On All Media Producing by Marcus Gillezeau and Evelyn Saunders.
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ALL MEDIA – CASE STUDY: Henry Jenkins

Hands On - Case Study: Henry JenkinsHenry Jenkins is Provost’s Professor of Communication, Journalism, Cinematic Arts, and Education at USC. He is famously referred to as the “father of transmedia storytelling” following his use of the term in the 2003 publication “Transmedia Storytelling: Moving characters from books to films to video games can make them stronger and more compelling“. We spoke to Henry Jenkins in 2010 to gain insight into making practical decisions when it came to investing in multi-platform projects. This case study addresses trends and opportunities for All Media properties and looks towards the future.

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If you found this case study informative you you should download the free ebook – Hands On All Media Producing by Marcus Gillezeau and Evelyn Saunders.

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Firelight Productions acknowledges the financial assistance of Screen NSW and Screen Australia