ALL MEDIA – CASE STUDY: Wie is Tim

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Wie is Tim is the All Media wrap around for the TV drama production GTST, that is based on the 1980s Australian format The Restless Years. The Netherlands’ most watched soap, the series attracts approximately 10% of the population 5 nights a week. Wie is Tim? was launched during the summer break of 2012 and enjoyed “280,000 downloads, millions of game plays and a 25% rise in the TV audience on its return”. It also won 4 major awards. This success resulted in RT Netherlands commissioning a second transmedia experience Spring Levend for the summer break in 2013 prior to the series entering its 25th season. The experience is currently running, with the app shooting #1 at iTunes in The Netherlands in the first week. The number of downloads has already exceeded that of Wie is Tim?
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