Hands On - Case Study: Storm SurfersStorm Surfers is an epic, real-life adventure following two best friends Aussie tow-surfing legend Ross Clarke-Jones and two-time world champion Tom Carroll who enlist the help of surf forecaster Ben Matson to hunt down and ride the biggest and most dangerous waves in the Great Southern Ocean. Over the years, the Storm Surfers brand has attracted a dedicated international fan-base to its high stakes, time-specific action; as well as its pop science and technologically coordinated escapades. The brand had become an ideal vehicle for extension across multiple platforms and the various documentaries were augmented by a series of webisodes and a simple game app. Firelight’s Marcus Gillezeau gives detailed insight into how they created one of Australia’s most successful and endearing All Media brands.Case Study DownloadCase Study Open

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