ALL MEDIA – CASE STUDY: Jeff Gomez

Hands On - Case Study: Jeff GomezJeff Gomez is CEO of Starlight Runner Entertainment, an entertainment studio that specializes in creating and producing transmedia franchises. Starlight also advises companies on story world expansion to maximize return through iterations that can be marketed across a variety of platforms. Firelight interviewed Jeff in 2012 to gain some insight into his approach to his craft. He also provided some insight into how James Cameron’s Avatar pushes all the right buttons.

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