ALL MEDIA – CASE STUDY: Heroes

f13_casestudy-heroesAn All Media success story, Heroes is an example of a large US network reaching out to the audience through All Media. The Heroes world or universe played out across the TV Show, web comics, wiki sites, satellite websites for characters and organisations, online scavenger hunts, mobile strategies and fan sites.With first season ratings for the TV show all coming in at over 10 million viewers per episode (topping 16.03 million at season high), there were also millions of people engaged with the All Media content.

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