Hands On - Case Study: Henry JenkinsHenry Jenkins is Provost’s Professor of Communication, Journalism, Cinematic Arts, and Education at USC. He is famously referred to as the “father of transmedia storytelling” following his use of the term in the 2003 publication “Transmedia Storytelling: Moving characters from books to films to video games can make them stronger and more compelling“. We spoke to Henry Jenkins in 2010 to gain insight into making practical decisions when it came to investing in multi-platform projects. This case study addresses trends and opportunities for All Media properties and looks towards the future.

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