dirtgirlworld is a number one rating show for children that has identified its audiences, their motivations, and taken what Cate McQuillen delightfully calls “eco-logical-tainment” to where these audiences are at. At one level, dirtgirlworld is a blended animation and live action All Media project for kids about growing vegetables, but it’s also about sustainability of the planet – and not just within the show. Every aspect of the business model is targeted towards achieving sustainability principles and, what’s more, it’s been a success. A truly inspirational story, dirtgirlworld is an example of how an All Media project with an enormous heart, can get it right.
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Firelight Productions acknowledges the financial assistance of Screen NSW and Screen Australia