ALL MEDIA – CASE STUDY: Conspiracy365

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Written by Gabrielle Lord, Conspiracy 365 is a young adult novel franchise of 12 monthly instalments. Publisher, Scholastic, had just commissioned the series when it came to the attention of Circa Media’s Linda Klejus. She optioned the series and took the concept to Peter Jenetsky at the Australian premium television movie service Movie Network Channels (MNC). MNC was looking to re-brand the Family Movie Channel (FMC) as of January 2012 and Conspiracy365 ticked all the boxes in terms of target audience, an existing fan base and a multi-platform rollout across social media that would act as an important storytelling tool whilst promoting the FMC and driving traffic to it.
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